Twelve years ago I lived in London but spent most weekends in the countryside. I had a burning desire to create my own range of outdoor clothing as I felt that there was a gap in the market for rustic, practical clothing that looked elegant but was still affordable. With so many commitments happening at one time my dream of setting up ‘Bella Hoskyns’ was constantly put on hold. Twelve years on, a move to Northumberland and three children later the time has come to go for it! So here I am and I still feel that that gap in the market needs filling.
When it comes to outdoor clothing I don’t want to stand out in something that looks ‘new’ but I do enjoy it when people like what I’m wearing. So to create clothing that looks understatedly elegant was important to me, but it also has to fulfill the all-important criteria of being practical, comfortable and stylish.
“I had a burning desire to create my own range of outdoor clothing as I felt that there was a gap in the market for rustic, practical clothing that looked elegant but was still affordable.”
Clothing is a lifestyle choice and what you wear should enhance your experience. I want my clothes to take on my persona. When doing the country ‘thing’ I want to feel at ease and blend with my surroundings, be comfortable and able to get the most out of it and when in an urban environment I want to feel chic, on trend and ready to go to anything. I hope you find this true of Bella Hoskyns clothing.